About us
About us

About Waterfront Cars

Waterfront Cars Limited was opened in 2009 by a team of Main Dealer Managers who know how customers want to be treated. With the ability to offer first class cars, and servicing,cheaper than the main dealers and with an enjoyable and professional buying experience and state of the art new workshops.

We have been dealing in used cars since 2001, all makes used and serviced.

We buy from all manufacturers and specialise in the leading makes and models from all over the UK to bring you the best in price and value.

With our newly expanded indoor showroom and outside forecourts we offer up to 80 vehicles from one year old to ten years old. We're a Santander main dealer and have finance specialists on hand to advise you on your purchase options at "beat the Bank rates" all flexible round your budget.

We have a state of the art, air conditioned sales office with Children's area where we can show you fuel calculation savings in efficiency & running costs, all in aid of helping you in an un-pressured decision.

Our brand new service center caters for all your service and repair requirements, our customer coffee area with free WI-FI is there for your comfort.

Our "Approved program" puts every car through a pre delivery inspection, and when we sell a vehicle we put it back through for a service and MOT check to minimum of six months or a new MOT. Anything required on a vehicle is done. This is then backed up by our industry leading, new Platinum European warranty which covers you home and abroad. Every car is cosmetically checked, Valeted and Warranted. The after sales service we provide is designed to have no delays in repair if a failure arises giving you the peace of mind that we care about you not just to sell you a car! Our on-site service center is there to help with any accessories & servicing ongoing.

Together, Chris, Lloyd & the team here guarantee the most professional, experienced and relaxed buying experience for you and your family with a wealth of knowledge and advice to give, helping you in your motoring needs ongoing. Its a relationship to us, not just a sale which is where most go wrong! And enjoy value for money no nonsense servicing by friendly professionals

This approach is welcomed by our repeat customers who like to buy and enjoy the experience. We hope to see you soon or welcome you back again.

Thank you for taking the time to view our website. Remember, buying a car is an exciting process so why not visit our refurbished and modern indoor showroom and forecourt.


Why Choose Us

To meet Waterfront Cars standard every vehicle has a:

  • Full Experian check.
  • Waterfront 90 point pre-delivery inspection.
  • Oil & Filter service before delivery.
  • Full Valet.
  • 3 month unlimited mileage warranty.
  • Competitive finance packages.
  • Selected Santander approved.
  • Good honest service from main dealer professionals.

Meet the Team


Alex Cheetham
Sales Manager
Yvonne Mills
Sales Executive
Chris Gamblin
Sales Executive
Ian Smith
Sales Executive Trainee


Mike Kirk
Service Advisor


Shaun Davis
George Hopkins

Waterfront Cars

Unit 4, Rodney Road, Fratton, Portsmouth, Hampshire, PO4 8SY

02392 755 555

Cards Accepted

RAC Waranties
Santander Finance
AutoCheck a part of Experian



While every effort is made to ensure the accuracy of the information on this website errors may occur. It is the responsibly of the customer to confirm exact specification at the point of sale.

Please check with us any details which you feel may affect the viewing or purchase of any vehicles listed on this website.

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